We hear the abbreviation SEO tossed about marketing industry very often these days, actually, it’s has been a buzzword for quite some time now. So why do business owners still grapple with the concept? Simply put, it is because they do not know how to utilize SEO strategies. They are confused as to how they can use SEO to grow their business.
Basically SEO, or Search Engine Optimization, is defined as steps you take to increase visibility of your webpage in the search engines. It is natural visibility, the kind you do not pay for, but earn it because your page is accurate, relevant, popular, and regularly updated.
Why is this important? It is important because most people search the Internet via search engines, Google predominately, but also Bing and Yahoo. We will focus on Google here, but rest assured, if you rank well on Google, you will rank well on other search engines as well. Another reason it is important is that the studies show that three top results that show up in the search engine account for roughly 60 % of all clicks. Now think about it. Six out of ten people never scroll down when using Google! If you rank on the second page of Google search for any keyword, you have a less than 1 % chance of getting an unpaid click. That is a lot of missed business.
Setting up a proper SEO strategy for your webpage should be an important part of your marketing mix. When you use SEO to grow the number of your page visitors, you’re making sure that you’re bringing just relevant target audience to your site. This will have a great impact on diminishing your website’s bounce rate.
Consider your competitors as well. If they are engaging in SEO then they have a higher chance of beating you to the finish line. Their page will rank higher, making them more visible, and at the same time it will push your page lower and lower down the search engine food chain. You can counteract this by devising a better SEO strategy, and keeping your competition in check!
There are a few things you need to keep in mind when it comes to a successful SEO strategy. First and foremost is the content. A lot of businesses tend to neglect this aspect, especially e-commerce focused business. Adding new listing will not help you get a better page rank and will not get you more visitors or off-page links. Whatever you are selling consider running a blog. Publish things people would find interesting, like product reviews, how-to tips and tricks, and other content. Engage with your customers and they will reward you by staying on your webpage longer and linking to it, and this will make Google happy.
Why is it important to make good with Google? Because Google, specifically the algorithms they create, is the one that decides where in the search results will your webpage be placed. You need to help Google help you by optimizing your page for their crawlers. This means that all your pages need to target specific keywords, and that they should have relevant titles and meta-descriptions. Also, your pages need to be easily accessible and readable, the images you use need to be properly formatted, and links that point to your webpage have to be high in value!
Too much? SEO can be quite confusing and difficult to deal with, especially if you are busy with running a business. If you require professional SEO services, don’t hesitate to contact us! We will work with you on getting your business to the top, where everyone can see it! And don’t make the classic mistake and consider SEO an alternative to AdWords. An SEO optimized landing page will have an impact on the price that you are paying for your ads, specifically your Quality Score. To learn more about AdWords and Quality score check out our ‘Benefits of Using Google AdWords’ article.