Today, Google AdWords is an integral part of most online marketing strategies. Sidestepping it is a huge mistake that many businesses sometimes make, and it can costs them sales. When a customers is in need of a product or a service, most often than not, they will turn to Google. They will type their query into the search engine, and see what comes up. Sometimes your business cannot rank high enough in organic search alone, and this is where Google AdWords comes into play. This pay per click advertising puts your name on the map and helps you land on the first page of the search engine as Ads.
Google AdWords is a great way to give maximum exposure to your products, and can benefit your business in many ways. Firstly, your ads will be published immediately, pending a very speedy review, and usually go live within minutes. This is a great upgrade to on-page SEO, as on-page SEO sometimes needs months to yield results. This is not optimal at times, especially if you need to land on the first page for seasonal products or new product launches, where it does not make sense, or is not viable, to spend that much time on optimizing your web-page.
Secondly, you have the potential to tap into a huge audience pool. This is provided by Google Search Network and its Partner’s Network. You can potentially (depending on your budget and keywords of course) reach almost anyone anywhere provided they have an Internet connection. This allows you to specifically target those who might have an interest in your products and services with the use of keywords. So a carefully planned and crafted list of keywords is essential. You can target your local potential customers, and show ads only to people in certain geographical location, if you choose to do so.
Google AdWords allows you to carefully budget your campaigns, setting maximum daily budget limits. Keep in mind that you do not commit to spending money. You are charged when your ad gets a click, which means that your maximum budget never needs to be reached. Another great thing is that you can track how successful your campaigns are using a plethora of tools, most popular of which is Google Analytics tool. This tool gives you an overview of your ads’ performance, and allows you to see where you need to focus more extensively, what works and what doesn’t.
Google AdWords is by all means not a simple tool to use. There are many pitfalls that need to be avoided to ensure that your campaigns are successful. Ads can be difficult to set up, especially if you have no previous experience and the whole process can sometimes resemble an exercise in futility. It is essential to monitor campaigns and make constant adjustments, and that can be time-consuming.
Campaigns that are not optimized and are poorly executed can end up costing you a lot of money with nothing to show for it. The ultimate goal of an AdWords ad campaign is to convert your targeted audience and have them buy your product. If you need advice, Google AdWords audit, or help setting up a brand new campaign, contact us! We will work with you to make sure all your campaigns run smoothly and help you drive your sales up!