Web Development – Responsive Design investment and ROI measurement

May 20, 2020   \   Posted by Above1 - Singapore Web Design Company
Web Design

As of now, having a responsive website design is one of the leading digital marketing tools for business owners. Responsive website design can help your business in a lot of ways. It will make your website look better on different devices with complete compatibility whether the screen size is small or large. The responsive design is mobile-friendly and will look similar on any device. It can ultimately help in increasing the ranking of your website in search engine results.

Basically, in a responsive design, a website automatically measures its content and other elements as per the size of the screen of the device on which the user is accessing the website. It keeps the size of the content and images matching the screen size. It becomes very easy for mobile users to navigate websites with responsive designs. Also, website owners don’t need to have a different website for mobile users. A business should invest in responsive website design as it can have a better impact on business’ ROI in the long run.

Benefits of responsive web design for businesses

  1. Increase in mobile traffic

Many dedicated mobile internet users are increasing every day. Thus, it becomes all the more important to have a mobile-friendly website for your business. Investing in responsive website design will allow mobile users across the world to access your website easily with better quality and visibility of content and images. It will ultimately help in increasing mobile traffic on your website.

  1. Lower maintenance requirements

Maintaining a responsive website design is low-cost and requires lesser time. It takes less time to develop a responsive website as compared to individual mobile or desktop websites. A responsive design ensures top layout for every screen. Maintaining a responsive design is easier for developers, business owners, etc. as it requires less time and resources. Indeed, you can use the saved time to improve your business strategies and ROI.

  1. Faster loading of web pages

Responsive website designs take less time to load the pages. Usually, mobile users are not very patient and have short attention times. If a website is taking longer to load its pages on their device, they will move onto the next option listed in the search engine results. That means you might lose a potential customer to your competitor because your site isn’t optimized for mobile phones or tablets. It will take longer for your web pages to load and frustrate users. With a responsive website, you can increase the loading speed of your website pages, attract more traffic, and increase the conversion rate. That means, there will be an increase in your sales figures. 

  1. Better SEO gains

Responsive web design is quickly becoming an important SEO tool. With responsive design, you will get stronger backlinks and improved bounce rates. It means better visibility in search engine results. A responsive website has a better chance of getting higher search engine rankings.


Responsive design is not just about having striking features that will make your website more attractive. Investing in responsive design can give businesses a chance to increase their visibility online and reach a wider audience worldwide. It allows businesses to reach consumers on all devices, offer consistent user experience, reduced downtime, and maintenance cost and better online visibility. This can help businesses in increasing their revenues and returns, ultimately leading to a better growth rate.