What is Google Analytics?
Google Analytics is critical to any digital marketing strategy, it is a free, statistics tool available in the market. It monitors all numbers related to site traffic, can capture geographical, demographic and various statistics, such as how many visits a site receives, where does the site come from, which region most accesses the site, which pages are most accessed from the website. With this information, you can improve the website's interaction with your visitors, thereby gaining a greater return on your objection.
Why use Google Analytics?
Google Analytics offers more than 500 different metrics, not counting reports with custom crosses you can create. All of these reports and graphs provide insights about content, site structure, and the sources that generate visits to the site.
With the information one can draw conclusions by interpreting the generated graphs and tables. This is what we call Web Analytics.
Through the web analysis and the mastery of available tools you can have a clear reading of all the information regarding numbers and behaviour of users of any type of website, be it content or e-commerce.
Let's look at some of the most commonly used features:
In conclusion, Google Analytics is the best tool to improve the results of the pages and always attract more and more visitors, it is the mirror of reality and the answer to the questions that can lead us to success online.