Search Engine Optimization – Does Google really look for H1 Tag

May 20, 2020   \   Posted by Above1 - Singapore Web Design Company

It is not uncommon for a web page or post to have several headings. The H1 HTML (Hypertext Markup Language) tag is for the title or heading of a website page or post. The first header you see on a page is the H1 tag. However, the formatting of H1 can differ from other header tags that can be found on a web page such as H2, H3, H4, and so on. H1 can play an important role in boosting your SEO efforts and help users with enjoying a welcoming experience.

Why is H1 important for SEO in Google?

  1. H1s can be a key factor in search engine ranking

Different trends come and go in the world of Search Engine Optimization (SEO). Nevertheless, H1 has been around for quite some time and still has a significant impact on website ranking. Different heading elements can team up to produce a top-level summary of what your webpage is all about.

  1. H1is one of the most notable content on the page

H1s are perhaps the most notable element of a webpage. This makes it a very important tool in SEO. SEO is more about users’ experience than improving the technical aspects of the website. Users notice H1 and thus it is important to use them the right way for SEO and UX-design elements for your website.

Tips to Consider To Create Top-level H1 Tags

  1. Use one H1 tag on a webpage

It is recommended that you use only one H1 tag for one page as it will bring you more benefits as compared to multiple H1 tags. A search engine will crawl your website page based on its H1 tag. If you are using multiple tags on one page, it might reduce the effectiveness of SEO. It would be better to use one H1 tag with fitting keywords related to your content.

  1. Create descriptive H1 tags

By creating and using descriptive, unique, and suitable tags, you will not only help your website with Search engine rankings but also help users to know what they are going to read when they access your page.

  1. Create H1 with the length of 20-70 characters

While there is no need to obsess over the length of the H1 tag, it won’t hurt to create an H1 tag with medium length characters as it can be more effective. Ensure that your H1 tag is not too short, which means the rest of the space will simply go wasted. On the other hand, also make sure that the H1 tag is not too long either as it can weaken its overall effectiveness. It would be more effective to create a medium length H1 tag with 20-70 characters.

  1. Highlight the H1

When using an H1 tag, highlight it by making it look large and more noticeable for the users. Also, make sure that you are using appropriate and focused keywords as it will help your webpage get better ranking in Search engine results.


To make most of the H1 tags for better SEO gains, use them for delivering a better user experience. Today, SEO is more focused on improving the users’ experience.  Search engines use machine learning to get the most appealing results for their users. H1 tags are an important part of SEO and HTML coding as it helps users know better about what they will find on your web page.