Ecommerce Marketing Strategy in 2020

May 20, 2020   \   Posted by Above1 - Singapore Web Design Company

Market competition is increasing every day as more and more new players enter the market. Thus, it is all the more important for online business owners to stand out amongst their rivals in 2020. Here are a few effective e-commerce marketing strategies for your online business in 2020. Let’s have a look at them:

  1. Use Google Shopping ads

It is one of the popular tactics for online businesses to get noticed by online users. Google shopping platform shows users products in the search results based on their search query. When users click on the product, they are taken to the seller’s website. From there, it is up to the seller to keep the attention of the potential customer and convert him or her into a long-term customer.

  1. Collecting information from target leads through quizzes

It can be difficult to collect personal details from potential customers during the signup process without making a negative impact on the conversion rate. You need to find a way to encourage users to share their personal information. One thing you can do is generate quizzes for the leads. You can invite users to take a quiz when they visit your home page. Once you have the information about the potential lead, you can use paid ads and email marketing to promote your products.

  1. Suggest gift ideas

Usually, it is believed that the holiday season is the time to offer gift guides for the customers telling them about giftable items and encourage them to make purchases. Nevertheless, why wait for the holiday season when you can do it throughout the year. Instead of waiting for the holiday season when everyone is trying to attract customers, you can provide gift ideas during normal days as well and help your customers make significant purchases for their loved ones.

  1. Optimize your website for voice search

Voice searches are soon going to be one of the top trends for eCommerce marketing strategies. With the voice search feature offered by search engines, more and more buyers are using voice search to find their favorite brands, products, etc. You can optimize your website content using the most popular voice search terms and keywords for the products you are offering. It will help you increase the organic traffic on your website and increase your online visibility on search engines.

  1. Focus on speed of the website

Online businesses will want to make sure their websites are in top-notch condition with increasing site speed, exclusive header tags, and encouraging media. With an increase in site speed, you will be able to increase the visibility of your brand and click-rates. When a website's loading speed increases, it also improves the performance of its brands and gets higher ranking in Google search results.

  1. Make relevant videos

To become one of the top brands of 2020, businesses will create their video channels such as on YouTube, etc. and connect with potential and existing customers answering their queries and informing about new upcoming products. These videos can be useful to increase the users’ time on your website. You can add videos with your listed products.

There are a lot of eCommerce marketing strategies for you to try and take your business at the top. You can use technology and innovative minds to create an environment where your business will continue to grow and beat rivals in 2020