One of the key objectives of successful web design should always be to drive sales. Whatever you do you want your traffic to convert and lead to, ultimately, to you making money! There are things design-wise that you can do to make sure that your site converts more. Good and user friendly web design is something that customers love and happy customers are more inclined to spend money! Avoiding most common deadly web design mistakes will help you keep your customers happy!
6 Deadly Web Design Mistakes
Check out our list of deadly web design mistakes that can cost you both traffic and money.
- Unclear Value Proposition
Make sure that your customers know your value proposition. Have it on your web-page in bold print and make sure that your designer knows why this information is important. This is among the most common design mistakes that people make because they feel that everyone knows their products and services as they do or at least that they should! Don’t make assumptions and spell it out for your customers!
- Broken Pages
Keep in mind that users hate when you give them a run around on your page and when the information that they are looking for is not easily accessible! No one likes to have their time wasted. Test your domain and make sure that the loading time of your pages is not too long. Also, fix any broken links and keep your content up to date!
- Optimize, Optimize and Optimize Some More
Not optimizing your web pages and content is also one of the deadly design mistakes that beginners tend to make. Use short and concise titles, keywords and descriptions for meta-tags to help search engines to index your website.
- Avoid Over the Top Graphics
Excessive graphic content will clutter your page and reduce the loading time. You don’t want users to find it difficult to navigate your page! They will grow tired of it and take their business elsewhere! Keep only the graphics you need to accentuate your selling points and get rid of redundant stuff!
- Importance of Social Media
Link you social media pages to you web site! This is one of the more costly and deadly design mistakes as well! You want people to know that you are present and out there! Facebook, LinkedIn and Instagram are tools to be used in promoting your business!
- Do Not Leave Out Your Contact Information
This is one of the worst things you can do! Customers have questions before they decide to do business with you! Make sure you are available to answer those questions and add an About Us page with your mail, phone number and other relevant information!
When designing a web page keep the things we listed above in mind and you will avoid a lot of problems simply by having them solved before they appeared! These deadly web design mistakes can cost you both time and money so make sure that you are doing your best to side-step them!