Is your e-commerce site growing and expanding? Are you able to get new customers onboard on a daily basis? Is your revenue constantly going up? If the answers to these questions are affirmative, then good for you, it’s obvious you are doing something right! But here is a snag; how long do you think it is going to take you to hit that proverbial ceiling? It is going to happen sooner or later, and one of the reasons for it is that you are probably catering exclusively to an English-speaking part of the population. There is a cure for this, however, and it is called e-commerce localization.
What is E-commerce Localization?
E-commerce localization is the process of making your site available and user-friendly in more than just one language. It is the art of adapting your store to your target audience by approaching them in their own language and considering what works best for that particular market. Cultural sensitivity plays an important role here.
Consider Amazon, for example. Amazon is doing an excellent job localizing their specific landing pages to their target markets. Amazon.co.uk serves up a different landing page when compared to Amazon.com; their Japan and India pages are also different. They understood, early on, that they need to put in extra work when approaching different target markets if they want to cash in on a global level.
Three Ways E-commerce Localization Can Help You Grow Your Sales
E-commerce localization is no longer a luxury, it is a necessity. If you plan on growing your business you need to set it up to be all-inclusive. That is the only way you can increase your business on the expanding globalized marketplace.