Maximizing ROI: How Shopify Will Help Your Business Grow

There is no doubt about it, the commerce world is constantly changing. To be successful, you need to adapt. While not new on the market, Shopify is still being discovered by different business managers from all over the world.

With constant updates and new Shopify apps released on a regular basis, it has become a primary choice for online stores. With these thoughts in mind, can it actually help your business grow? Here are the main reasons wherefore all business owners should consider Shopify.

Better customer experience

You do not always need to be there on a 24/7 basis or hire people to answer customers' queries. Get a chatbot, and it will add to the overall customer experience. No one has time to wait for emails unless it is something important. Other than that, most people want information readily available.

A chatbot can offer recommendations or provide useful links based on customers' keywords. It can handle more customers simultaneously, and there is no need for queues. Overall, a chatbot will boost the marketing strategy and add to customer engagement.

Better customer retention

Customers are given the option to register for a customer account during checkout. When they create an account, it can help to make repurchasing easier and customers can view their order histories simply by logging in to their account.

Consider running monthly coupon code campaigns for your Shopify store to entice customers to come back to your shop to purchase frequently. These promotions can be in the form of a dollar discount (Eg. $10 off selected products) or percentage discount (Eg. 20% off all products).

Additionally, there are also third party loyalty points systems for Shopify store merchants to boost purchase frequency. Customers can gain points for each purchase and use points to offset subsequent purchases. This rewarding initiative encourages customers to come back to your store to continue buying your products.

Readily optimized

Shopify stores come pre-equipped with a fantastic foundation for SEO, but there is always the potential to set your store apart and further capture search engine attention. Though it may be an investment of time and effort, organic results can pay off in droves - so why not level up?

When businesses join the Shopify family, they're granted search engine visibility without any extra effort. However, to ensure a professional edge and an advantageous ranking above competitors, optimization of your store is also vital!

Email communication

Unlike most expectations, people still appreciate emails, and email marketing still works, but it has to be useful and relevant. Shopify allows you to strengthen relationships with current customers and even find new potential leads.

The platform makes it easy to automate messages too. For example, you can remind a customer that they left their shopping cart without completing the order. There are plenty of other options to automate your emails. Make sure you do it subtly, though, without looking like you are spamming.

Bottom line, Shopify has seriously diversified lately and features a wide variety of apps that can and will add to the ROI. Even if your shop is not exclusively run online, Shopify represents a solid extension to it. The platform does most of the job itself, but you also need to be flexible and ready to adapt.