From Small Business to Enterprise-Level: Growing Your Shopify Store Across All Levels

Getting a Shopify store off the ground requires more than just good intentions - it demands an understanding of customer expectations and trends. Without this, entrepreneurs may struggle to draw in customers even after launching their store successfully. Business owners need to be aware of these potential pitfalls before starting out on their journey!

To grow an online store, such as Shopify, from a small business to an enterprise-level entity takes dedication and effort. Here are some tips on making it happen through consistent work and adaptability.

Capture more subscribers

More subscribers, more potential leads, more sales, more growth. In theory, it is simple. You want as much traffic as possible, but you also want to convert it into just as many sales. Mission impossible! You can, however, increase your leads.

Once you get emails, you can start marketing for sales. Opt ins and subscriptions come in more ways. Popups are helpful, but many browsers block them. Chat windows, and fields over the page will help out too, not to mention those who subscribe for something free, such as a guide.

Keep an eye on social media

You might have noticed already that large companies have a solid and active presence on social media networks. Indeed, you may not be there yet, but you still have to be online in order to discuss with potential customers, bring in new leads or even take customer service requests.

Focused on images, Instagram is one of the best choices for Shopify stores. Estimated to reach 1.5 billion users anytime soon, Instagram also offers a bunch of tools to push your business further.

Build organic traffic

Optimize your Shopify online store website, simple as that. You need a good SEO campaign to make it stand out. Shopify has already done most of the work for you, but you are now in line with your competition. To succeed, you must show up on top of your competitors in result pages.

There are also a bunch of Shopify apps and features that can amplify your SEO campaign. Even the largest companies in the world rely on strong search engine optimization, so you need to keep up. Keep in mind that SEO is a lengthy and consistent process, but organic traffic is worth it.

Go for paid advertising

Paid advertising is not for everyone. When keeping an eye out for potential customers, paid advertising must be done by the book.

First, identify the real target. Who is your ideal customer? Second, find their hobbies or perhaps types of jobs. Then, you can rely on paid advertising based on your discovery.

Tags can work too, but direct advertising is much more effective in reaching that enterprise level status.

Second, you must adjust and see what works better for your ideal customers. Many times, this whole experience is about trial and error.

Bottom line, Shopify can and will turn a small business into an enterprise level company, but it is worth noting that most online stores fail to get there. You need to take this venture seriously, put the work in and adjust all the time for successful results.