On 21 April 2015, Google implemented a new mobile-friendly update worldwide that will enhance the rankings of mobile-friendly websites on Google mobile search results pages. Websites that are not mobile-friendly or mobile responsive will stand a lower chance of high rankings in Google mobile search results pages.
What if majority of my website visitors are mainly B2B customers that use mainly desktop PCs or notebooks? Do I still need to have a mobile-friendly or mobile responsive website?
Almost 7 out of every 10 users globally are using smartphones these days and more and more people are using their smartphones as well as tablets to search for information. Your potential customers could be among this group of people using mobile devices to find you. If your website is not mobile-friendly or mobile responsive, chances are that you will not get many mobile visitors to your site.
So what exactly is a mobile-friendly or mobile responsive website?
A mobile-friendly or a mobile responsive website will display nicely on smartphones and tablets without users needing to pinch on mobile screens to zoom in or out. On a mobile-friendly website, contents are readable in decent font size, website is easy to navigate and menu will be compact to suite mobile devices.
Websites that are not mobile-friendly require users to pinch to view contents. This can be annoying and unsatisfying for users and the last thing that you want is to turn them off.
How do I know if my website is mobile-friendly?
Google has a tool to analyze if your website is mobile-friendly. Check out the tool here
If your website is not mobile-friendly, it might be worthwhile to consider changing to one that is now.