You have probably heard from your friends, colleagues or receive e-newsletters regarding Black Friday and Cyber Monday discounted deals.
So what exactly is Black Friday?
Black Friday originated mainly from United States, and it is one of the largest online shopping day of the year where retailers offer massive discounts to attract customers. Over the years, more retailers from other countries such as UK, Canada, Germany, France, India and even Singapore, are taking part in this yearly global event to get a pie of consumers’ spending.
Black Friday is the day following Thanksgiving Day in the United States, usually on the 4th week of November, on a Friday. This year Black Friday is on 27 Nov 2015. Promotional offers usually stretch until weekends and Monday. The Monday after Thanksgiving Day is also known as Cyber Monday.
Will my online sales be affected since customers will mainly buy from the big boys out there?
Big players like Amazon, Best Buy, Target and Walmart started their Black Friday deals early with discounts on selected items. Other online stores such as OshKosh B'gosh, Carter’s, ASOS, Old navy are offering storewide discounts. Customers in Singapore will be naturally be attracted to such discounted offers since they can easily buy online and ship to Singapore directly or via a proxy.
In Singapore, major online stores like Courts, Reebonz, Qoo10 and Zalora are also offering Black Friday and Cyber Monday promotional deals to draw customers.
Don't be left out! You should also join the bandwagon to increase your online sales during this mega online shopping event.
Be creative in your Black Friday and Cyber Monday marketing offers
Try to be creative in terms of your marketing offers during Black Friday and Cyber Monday to stand out from the major players in the industry. You can consider some of the following strategies for your e-commerce online store:
Free Shipping - Consider providing free shipping above S$X dollar, free shipping on all orders or free express shipping on all orders
Product categories specific discounts - For instance, you can provide 30% discounts on clothing, 20% discounts on shoes, 10% discounts on accessories
Product specific discounts - You can offer more discounts, as high as 50% to 70% on a particular product to create hype and awareness
Early Deals - Start your Black Friday offers early to pull the crowds
Post Thanksgiving Deals - Continue to offer sustainable offers since Christmas is round the corner