You can have the best product in the world but if your potential customers can’t relate to it, if they can’t imagine themselves using it then you are out of luck. You are also losing money if you’re making your customers jump over hurdles during the purchasing process.
People find shopping online convenient more and more in the last years. One of the big selling points of e-commerce is the fact that you don’t have to get out of bed to make a purchase. That was enough in the past. Today buyers want a streamlined process, start to end, that simplifies their purchase and makes it easier for them to buy what they want.
Here are some tips on e-commerce website design and features that will help you convert more potential buyers into regular customers.
1. Be clear on what you sell
Sometimes it’s difficult to gleam what a company is selling from their jumbled, over-the-top e-commerce website. Design your webpage in a manner that is clean and clear, know your potential customers and state explicitly why you are a better alternative than your competitors.
2. Quality sells
And by this we mean that quality website sells. Make sure that your webpage is fully optimized, runs without a hitch and that the content is excellent. Use product photos where applicable and make sure that they are high resolution. Any content that you choose to share should be quality content that gives users need information. This will help you get and retain customers and brand you as a professional.
3. Pay attention to page layout
E-commerce website design is all about layout. Pay attention to visual hierarchy and remember the important stuff needs to be bigger and better! People tend to focus more on larger images so make sure that everything important you have to say is said in LARGE BOLD print! One tiny extra tip here; make your shopping cart icon large and even bigger when people put items in the cart! Don’t let them leave your page without buying just because your website has a design flaw!
4. Streamline the purchasing process
Conversion is in the heart of e-commerce. Website design should help reach that goal. Streamline the entire process completely. Make the check out as easy as possible. Don’t require people to sign in or to subscribe to whatever it is you want them to subscribe to. Nearly a quarter of potential buyers will give up at this point. Allow your customers to come in quickly and check out even faster. A no-nonsense webpage design will help you keep your customers happy.
5. Inspire trust through your e-commerce website design
Make sure that you have relevant content on your webpage besides just your product listings. Add and regularly update a blog about your particular industry or use it to answer questions from your customers. Also, make sure you have a testimonials page with short messages from satisfied customers. This will help make your site more credible and trustworthy.
A lot of thing factor in a success of an e-commerce business. Use the above list to make sure that you are covering things well from a design stand point and that you are not costing yourself money by overlooking simple design flaws. Proper e-commerce website design can help make you the very next success story.